Module 007 · Tourism Intelligence
Where 17.4 Million
Tourists Go
Follow the flow. From source country to airport to destination city. In 2024, Morocco became Africa's most-visited nation — surpassing Egypt for the first time. Tourism revenue hit 112 billion MAD ($11.3B), up 43% from pre-pandemic levels.
17.4M
Total visitors
8.8M
Foreign tourists
8.6M
Moroccan diaspora
112B
MAD revenue
28.7M
Overnight stays
+20%
YoY growth
The Flow
Source country → Gateway → Destination
Hover any node to trace its connections. Width encodes volume.
The 51/49 Split
Half foreign. Half family coming home.
The diaspora segment — Moroccans residing in France, Spain, Belgium, Italy, Netherlands — is the hidden half. They drive summer peaks, fill family riads, and spend on weddings and renovations that don't show up in hotel stats.
Marrakech alone accounts for 40% of all overnight stays. One city. Four out of every ten hotel nights in the entire country.
28.7 million overnight stays recorded in 2024. +12% over 2023.
Where the Money Goes
112 billion MAD ($11.3B) spent in 2024
33.6B
Accommodation
30% of total · MAD
22.4B
Food & Drink
20% of total · MAD
16.8B
Transport
15% of total · MAD
14.6B
Shopping & Souks
13% of total · MAD
12.3B
Activities & Tours
11% of total · MAD
12.3B
Other
11% of total · MAD
Revenue estimates based on WTTC Morocco sector analysis and Ministry of Tourism data. Accommodation includes hotels, riads, guesthouses, and vacation rentals.
The Trajectory
Air Connectivity
120 new international routes added in 2024. Total: 705. Ryanair alone added 325,000 seats and 24 new routes from Western Europe. Delta launching Atlanta→Marrakech in October 2025.
2030 World Cup Effect
Co-hosting with Spain and Portugal. Target: 26 million visitors by 2030. Airport capacity expanding from 38M to 80M passengers by 2035. Marrakech airport upgrading to 14M capacity.
The LCC Revolution
Ryanair granted cabotage rights — first foreign carrier on domestic routes. 11 domestic routes launched. easyJet, Transavia, Jet2, Wizz Air all expanding. UK seat capacity up 45% year-on-year.
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<iframe src="https://dancingwithlions.com/data/tourism-flow/embed" width="100%" height="400" style="border:none;border-radius:4px;" title="Morocco Tourism Flow" loading="lazy"></iframe> <p style="font-size:11px;color:#888;margin-top:4px;">Source: <a href="https://dancingwithlions.com/data/tourism-flow" style="color:#888;">Dancing with Lions</a></p>
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Sources & Methodology
Visitor arrivals: Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire (January 2025). Airport passenger data: ONDA (Office National Des Aéroports), 2024 annual report. Revenue: Office des Changes, Bank Al-Maghrib. Overnight stays: Observatoire du Tourisme, 2024 full year. Gateway-to-destination and spending distribution estimated from Ministry reports, WTTC Morocco profile, and OAG aviation data. Diaspora split: 51% foreign / 49% MRE per Ministry statement.
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